Behind the brand

"LUCHINI" noun (INFORMAL) a slang term for all things encompassing the representation of wealth.

For me, wealth is not just determined by money. The brand name RI LUCHINI is a literal manifestation of richness. The aim is to be rich in health, in knowledge and in love. Though of course, we all want great financial richness.

Our slogan "Eternal Riches" represents our desire for generational wealth and blessings. Even if money is short, by investing in ourselves we become valuable - which makes us RICH RICH. That rich lifestyle comes from within first!

Before RI LUCHINI

Before the rebrand we were known as 'Kulture Klothing'. We worked under the name 'Kulture' for two years before rebranding in hopes of new beginnings.

Kulture was mostly known for its success in top quality stacked pants along with it's original graphic tees.

I want to thank those who were there to support from the start. A lot of lessons were learn along the way; which has put me in a better position to start fresh today.

RI LUCHINI is for everyone that is wishing richness into their lives. We want to be unapologetically rich. Forever.

Love,
Rochelle Ria